Choosing a hair product for this list – whether it was a shampoo, conditioner or styling product – was amazingly difficult. Not just because there are so many great products out there (UK based brand Hairbond narrowly missed out on this spot) but because of different individual hair needs and styles. That’s why I chose American Crew Fiber.
It’s the styling product that’s so popular “one is sold every 30 seconds”. It’s also the styling product that I’ve used on my mid length curly hair to great effect and it’s the styling product that a lot of guys I know with short, straight styles use on their hair with fantastic results. Sometimes when something is so popular it’s because of a passing trend or lack of competition, but in the case of American Crew Fiber it’s because it’s so versatile, and so damn good.